“Our observations show that Gen Z prefers songkok with a flat top rather than the traditional domed design. So we adapt certain elements without compromising the identity of the songkok. This approach has had a positive impact over the past two years,” he explained.
Such efforts echo a wider emphasis within Warisan KL – recognising that for heritage to endure, it must remain relevant, accessible and responsive to changing lifestyles.
The COVID-19 pandemic in 2020 also became a turning point, prompting the business to adapt by expanding into online sales.
“We recognise that customers are now more inclined to shop digitally, and we use social media to promote our designs. Even so, many still prefer to visit the shop to try on and purchase in person,” he added.
As is the case every year, the shop sees a surge in customers during the festive season – a reminder that traditional attire continues to hold a meaningful place in contemporary celebrations.
According to Zulfadli, while some customers feel that prices have increased, this is due to rising costs of raw materials and labour.
“The festive season is the most important time for our business. Usually, the two weeks leading up to Hari Raya are the busiest. In the past, songkok were sold for around RM10, but prices have had to increase. That said, we still maintain the tradition of bargaining with customers – it adds to the lively atmosphere,” he said.